If you're thinking about designing your own sticker in order to market your business (or perhaps just as a personal project), you'll likely have realised there's a lot more to the design process than first meets the eye.
When used appropriately and designed well, stickers can be a brilliant marketing material for just about any business. The problem is, most people don't have a clue where to start when it comes to designing stickers and more often than not, even graphic designer dubai without sufficient experience in sticker design dubai can make a mess of the design process.
If you're planning to use your sticker for marketing/promotional purposes, it's not just about creating a pretty sticker, you also have to keep a number of other things in mind. You need to think about the message you want to communicate, the actual copy of your sticker, the sizing/shape, the typography and of course, the actual printing process (which can often be the most daunting part of the process if you haven't designed for print before).
It might sound pretty complicated but don't worry, we're here to guide you through the process. We've designed stickers for hundreds of happy clients here at FastPrint.co.uk and our team of designers are well-versed in the art of sticker design.
We consulted with them and created the following guide to walk you through the process of designing and printing the perfect sticker.
#1 - Choose Your Size & Shape
Before you start thinking about any other aspect of your design, you need to make a decision as to the size and shape of your sticker. In most cases, this will almost solely depend on the intended use of the sticker.
Perhaps the most common shape for a sticker is a regular rectangular and square design (like the stickers from LouLou & Tummie above). These are reflective signs dubai often the most cost-effective stickers to produce as they don't require any additional die-cutting process or custom shaping.
Here's another fantastic sticker design that uses a regular square shape for the design. As you can see, it's a pretty simple yet beautifully designed sticker which just goes to show that you can do a lot with a regular square/rectangular design; it's all down to the creative process
If you are looking to create a more custom-shaped design like the sticker above, the best option is to simply print your sticker on clear vinyl. By doing this, you'll be able to create an entirely customised design even though technically, your sticker will still be a regular square/rectangular shape (it's just that part of the sticker will be entirely transparent).
These can also be printed in reverse if you're planning to stick them on windows or another transparent surface (please give us a call if you're looking to do this, we're always happy to help!).
It's important to realise that you aren't bound to sticker designs that are just a few centimetres in diameter either. Most modern day printing companies will allow you to create stickers up to a few feet in size and length. This can be great if you're looking to create a wall sticker like the one pictured above.
At FastPrint.co.uk, we can create stickers up to four feet wide and virtually any length you desire, so please give us a call if you're looking to create a large sticker.
#2 - Make It Bright & Colourful
It doesn't matter where you plan on using your sticker, the aim is usually to grab people's attention. If you're creating a promotional sticker for marketing purposes, this will almost always be the case, no matter what form your sticker happens to be in (e.g. regular adhesive sticker, vehicle sticker etc).
The problem is that stickers are usually viewed from quite a distance. If your sticker ends up being stuck to someone's laptop cover, car bumper, a lamp post or any of the many other possibilities, the target audience for your sticker will be anywhere from a few feet to a couple of hundred metres away.
It's for this reason that, in most website design company dubai cases, you should make sure your sticker is bright and colourful. Making your sticker colourful will ensure that it grabs the attention of its target audience and gets the attention it deserves.
It's important to remember that making your sticker bright and colourful doesn't necessarily mean that you need to use every colour of the rainbow in your design though. Often, just one or two colours will work best (you can learn more about colour theory in this fantastic article).
If you take a look at the Healthy Horwitz stickers, you'll see that the designers have opted for just one main bright block colour for each of the designs. You can see how these would stand out beautifully from a distance and grab the attention of passers-by.
